Values
ACTIVE
Underlying the origin of the brand itself: “THROTTLE” – acceleration of offshore racing boats - means Active and Pro-Active, which “Makes it Happen”.
The permanent living of what is going on, doing more and doing it better, the dynamism and pro-activity are key factors towinning in the clothing sector. The Throttleman customer has an active and dynamic life, is in constant movement.
MODERN
Throttleman is constantly up-to-date and closely accompanies fashion trends. In a society where change is a constant, it is imperative to be up-to-date.
Throttleman is directed to people who live in the now and who intend to reflect this reality in the way of being/clothing which is integrated with society.
RELAXED
Throttleman reflects the pleasure and self-confidence of those who are “equal to themselves”.
It is directed towards people who have a simple, natural and spontaneous way of being. They value authenticity and transparency to reach their objectives. They have the “will-power” when faced with situations and people around them. They feel good about themselves and have a positive attitude to life.
FUN
Throttleman stimulates the “spirit of fun” with their customers and appeals to their sense of humour and pleasure in living. It is a brand which allows the customer to have fun in the way they dress themselves, making their own interpretation in accordance with their mood. It challenges the customer’s more serious side, making them “smile” and play with the proposals which are colourful and humorous.
